The Team
Will Cooper
Will is a designer, creative director, and founder of William White. With over fifteen years of experience shaping interiors, identities, and atmospheres, his work spans hospitality, private residences, product design, and immersive environments. As founding partner and former Chief Creative Officer of ASH NYC, he led the vision behind some of America’s most celebrated boutique hotels, establishing a reputation for creating worlds that are both transportive and deeply grounded in material culture. In 2024, he launched William White as a platform for his evolving design language—defined by a quiet minimalism, tactile richness, and a reverence for ritual. Named to the AD100 five years in a row, Cooper continues to explore how design can be both personal and universal, offering spaces and objects that speak to a shared desire for beauty, clarity, and intention.
Mohammed Rashid Al Thani
Mohammed is a writer, curator and the Director of the Institute of Arab and Islamic Art in New York. In 2016, Al-Thani founded IAIA, the only nonprofit center in the United States dedicated to contemporary art from the Arab and Islamic Worlds. In the intervening years, he spearheaded the Institute’s program of modern and contemporary art, and curated a series of critically acclaimed exhibitions including the first institutional U.S. solo exhibitions of Huguette Caland 2018, Rummana Hussain The Tomb of Begum Hazrat Mahal 2022, Behjat Sadr 2023, Nabil Kanso Endless Night 2024 and They Always Appear, Ibrahim El-Salahi. He also served as a curatorial advisor to Qatar Museums, curating Huguette Calands retrospective, Faces and Places which opened at Mathaf in 2020.
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